The reader experience is very important to the Modern Woman’s Survival Guide, as is integrity. Always has been. Always will be. Which is why there are some things you’ll never see on here:

  • Adsense advertisements: besides looking ghastly, they interrupt what you are trying to read.
  • Pop up ads: they really give us the shits, so we’re certainly not going to subject you to them {no matter how much an advertiser wanted to pay us to display one}.
  • Advertising banners for products we wouldn’t buy ourselves.
  • Churning out content we don’t believe in. Just. Can’t. Do. It.
  • Writing a positive review about a service or experience we did not like just because we got it for free. Yes, we sometimes get to review products and services for free {so that we can write about them for you}– but it doesn’t sway the authenticity of our writing. Because we don’t want our readers rushing out to buy products that simply don’t work. You can trust that when you read about a beauty product or brand here, it must be truly fabulous – because we accept nothing less.

There’s a word for this, and it’s integrity – and we don’t think there’s a lot of that going in mainstream media.