New Update for Facebook: Ads Manager App
S O C I AL M E D I A Q U I CK T I PS (5)

New Update for Facebook: Ads Manager App

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Facebook has launched an Ads Manager App which gives you the ability to track ad performance, edit existing ads, edit ad budgets and schedules, receive push notifications and create ads from your mobile.

S O C I AL M E D I A Q U I CK T I PS (11)

New Facebook Updates: Product Ads

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Facebook has announced new product ads, which allows businesses to highlight more of their products, and advertise the right products to the right people.

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Facebook Image Upload Size for Newsfeed 2015

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There’s no doubt that images are powerful on social media, and in particular, increase your engagement rates on the Facebook newsfeed. Captalise on this by ensuring your images fill the length and width of posts on the Newsfeed, by using the correct correct Facebook image upload size when posting to the timeline and sharing links.

Blogger Outreach Best Practices

Blogger Outreach Best Practices:: Edelman PR Interview

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First Published on Blogger Connect by Gaynor Alder In our Blogger Outreach Expert series, we’re interviewing PR agencies about blogger outreach best practices to uncover what their clients think about bloggers. Is blogger outreach on their radars, do they understand the value of working with bloggers, are they willing to pay, do they consider smaller bloggers, and what is the future of blogging? Our first interview is with Michelle Hutton, CEO of public relations agency, Edelman. Edelman was awarded 2011 Australian Consultancy of the Year by the Holmes Report and leading marketing blog Mumbrella, and in 2012, the agency received prizes for Australian Agency of the Year from leading industry publications B&T, Mumbrella, CampaignAsia and Holmes Report. Q: Why does Edelman like working with bloggers? We’ve seen a seismic shift in the way consumers engage with the media over time and seen the influence of ‘people like me’ rise over the years.

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Best Business Pages on Facebook: Austraflora Case Study

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[View the story “3 Things Austraflora Are Doing Right on Facebook” on Storify]

new updates for Facebook

New Updates for Facebook: Link Bait & Link Sharing

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[ New Updates for Facebook] Facebook have announced a new update to the algorithm: Today we’re announcing some improvements to News Feed to help people find the posts and links from publishers that are most interesting and relevant, and to continue to weed out stories that people frequently tell us are spammy and that they don’t want to see. Here’s the gist of the update: 1. Spammy Click Baiting is Out You know when someone writes a compelling headline without actually telling you what the article is about, and you know you’re being duped, but you just can’t help clicking through to find out which celebrity is pregnant? But when you land on the page, you feel annoyed because it wasn’t actually what you thought it was going to be about. (Kind of like your mum pretending spam was real ham for all those years.) Facebook, as does its audience,

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Hootsuite Hack for Twitter Images

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Do you use Hootsuite, but get frustrated when your Twitter images don’t embed and appear as a link when they’re published? Fear, not. There’s a trusty workaround. 1. Publish Your Image to a Dummy Account Within Twitter Create a dummy testing account in Twitter, specifically for the purpose of publishing and testing images. 2. Once published, click on the image Look for the pic.twitter.com/ link and copy it ready to paste into Hootsuite. 3. Open up Hootsuite and paste the link in your message Instead of uploading the image, you just paste the pic.twitter.com/ link.When Hootsuite publishes the tweet, it will now appear with the image embedded instead of a hyperlink.

   There’s a cloud of mystery in the Australian blogging industry about blog advertising rates. Bloggers are unsure how to set them, and on the flip side in an industry with no established guidelines, are brands just as much in the dark? Blogger Connect launched a poll to help dispel this confusion, and the results published in B&T are surprising.    

Disparity Between Brands & Blog Advertising Rates

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There’s a cloud of mystery in the Australian blogging industry about blog advertising rates. Bloggers are unsure how to set them, and on the flip side in an industry with no established guidelines, are brands just as much in the dark? Blogger Connect launched a poll to help dispel this confusion, and the results to date are surprising. We asked bloggers how many unique views they had before they started advertising, and brands what the minimum unique views a blog needs before they will advertise with them.

How to Manage Your Twitter Feed with Lists

How to Manage Your Twitter Feed with Lists

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So many people are not using Twitter lists to their full potential, and missing out on the amazing benefits to make your Twitter activity more efficient…. did you know you don’t have to follow someone to put them in a list? Got that? If not, don’t worry, you soon will as I’m going to show you how to use lists on Twitter.

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8 Things You Can Learn from St John First Aid’s Facebook Page

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[View the story “8 Things You Can Learn from St John First Aid’s Facebook Page” on Storify]

memo letter to staff 1947 william bill bernbach mad men madison avenue advertising

1947 Memo from PR Giant Still Relevant in Advertising Today

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The letter ‘Let Us Blaze New Trails’ below by Bill Bernbach (one of the original Mad Men) was written to his staff in 1947. As the creative director of Grey Advertising (and later BDO), he noticed that as the agency was growing, they were in danger of losing the creative spark. What I love about this letter from one of the advertising industry giants, is that the message of art versus science is still relevant now. Whilst we need to know the rules before we can break the rules, let’s not in this digital age lose the creative spark over falling prey to the technicalities and formulas for what works on social media (the Facebook algorithm springs to mind).

Ways to Promote Your Blog: Unique Selling Proposition

Ways to Promote Your Blog: Unique Selling Proposition

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Ever been at a dinner party, and someone asks what your blog is about, and then spent the next ten minutes trying to clearly articulate it in a sentence or two? That’s the beauty of a Unique Selling Proposition (USP). It not only helps you clearly articulate what you do, but also how what you do is of benefit to your audience, and why you’re unique. A snappy and succinct USP is not just for dinner parties- it’s one of the best ways to promote your blog to new readers. Every blog’s about page should start with their USP, because it acts as a hook to get the reader’s attention, as well as your advertisers. And with the number of blogs in the blogosphere, isn’t it vital that you highlight how your blog stands out from the others? How to Create a Unique Selling Proposition for Your Blog As a blogger,

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   It’s no surprise that bloggers are highly influential when it comes to purchasing decisions, but brands fail to capture this influence by investing inadequate funds in to blogger outreach. While more than half the social media budget of American companies is allocated to Facebook, Twitter and YouTube activity, just five per cent of the budget is allocated to bloggers. This is despite the fact bloggers have a stronger influence on purchasing decisions.   

Brands, It’s Time to Invest in Bloggers

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(L to R: Brenda Gaddi from Digital Parents, JJ from 84th and 3rd, Gaynor Alder from Blogger Connect, and Allison Lee from Impact Communications, speaking at the Mumbrella360 conference.) In the first post on The Truth About Brands and Bloggers presented at Mumbrella360, Allison Lee discussed what brands need to know about how bloggers operate. Part two of the series looks at how marketers allocate their budgets. It’s no surprise that bloggers are highly influential when it comes to purchasing decisions, but brands fail to capture this influence by investing inadequate funds in to blogger outreach. While more than half the social media budget of American companies is allocated to Facebook, Twitter and YouTube activity, just five per cent of the budget is allocated to bloggers. This is despite the fact bloggers have a stronger influence on purchasing decisions. IMPACT’s study found bloggers understand the value of their influence and

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Blogger Outreach Strategy

Blogger Outreach Strategy: How Not to Email a Blogger

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A great blogger outreach strategy must understand the difference between contacting a journalist and a blogger. And one of the biggest complaints bloggers have with brands, is treating them like journalists by sending countless pitches asking them to promote them for free. Here’s an example of a pitch I received when I was blogging: Dear Gaynor Hope you’re well and are having a lovely week. I just wanted to send you some information regarding XYZ that I thought would be of interest to you for the blog? With the budget being announced and the cost of living going up, no doubt Australians will be hit hard with bills and additional taxes. One thing that you can easily save money on though, is coffee! I thought your readers might be interested in doing a step by step guide on how to make the perfect cup at home, with tips from our

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Infographic :: Introducing the Perfect Social Media Manager

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  [ INFOGRAPHIC AUTHOR ] Tim Martin :: Blogger Connect Founder & NET:101 Principal Trainer With over 15 years experience in online marketing, Tim is a respected speaker and educator who has led NET:101 social media and internet marketing training programs to thousands of business professionals at organisations including Nestle, ABC, Deakin University, ANZ, Brown Brothers, Lifeline, PriceWaterhouseCoopers and The Cancer Institute. Tim excites business professionals with thought-provoking strategic insight to the social web, supported with live demonstrations of the practical tools required to operate with confidence on the ground.