Latest Facebook Updates July 2015
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Latest Facebook Updates July 2015

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The latest facebook updates July 2015 including partner categories, cost per click measurements, and news feed controls.

New Update from Facebook

Lead Ads: New Update for Facebook

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There’s a new update for Facebook. They are currently testing lead ads to make it easier for people to fill out forms on mobile devices.

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How to do Blogger Outreach Effectively

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  In this interview with Jacqui Honeywood, director of B Brand, a social media and blogger outreach management service in Brisbane, Jacqui shares her key insights about the benefits of blogger outreach. She also shares some expert tips on how to do blogger outreach effectively. What do you think are the main benefits of brands working with bloggers? Phwoar, where do I start? Many businesses look to blogger outreach with the hope for more online exposure for their business (which they definitely receive) but it’s so much more than that. Working with bloggers gives brands an invitation to connect with that blogger’s audience. And not just connect, but to be personally introduced. It’s pretty powerful stuff really. A blogger’s audience is their own personal network and they’re mostly pretty protective of who they bring into that ‘circle of trust’ so if you’re a brand that’s been introduced, they’re receiving pretty valuable

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New Tools for Facebook Advertisement Management

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Facebook have announced new tools for Facebook advertisement management to make ad creation and management simpler. “We revamped both Ads Manager and Power Editor to make it easier to create, optimise and monitor ad campaigns. Starting today we’re rolling out updated versions of both tools with simplified layouts and new features, so advertisers can get more value with less effort on each campaign.” The new versions of the tools are being tested by a small percentage of advertisers, and will gradually be expanded to all advertisers in coming months. [ Ads Manager Updates ] Continues to be the single destination for advertisers to create, edit and analyse Facebook ads Now features a streamlined layout that brings performance metrics to the forefront of the tool Advertisers can quickly reference how their ads are performing in the same environment where they create and edit them [ Power Editor Updates ] Larger and more functional

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Facebook News Feed Updates from F8 Algorithm

Facebook News Feed Updates from F8

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At the recent F8, Facebook Developers Conference, Chris Cox, Facebook Chief Product Officer along with Lars Backstrom, Facebook News Feed Engineering Director, give us a peek under the hood of how the 2015 News Feed works, and how they have humanised the algorithm to deliver “more of what matters” to people on their news feeds.

Action Gate to Run Facebook Competitions That Work

Action Gate to Run Facebook Competitions That Work

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Facebook announced last year that they were banning ‘like gating’ which means you can no longer ask people to like your Facebook page as a condition of entry for competitions. Instead of like gating, you are now being encouraged to ‘action gate’, which is to ask entrants to perform an action to enter. And action gating my friends, is far more beneficial to your page than like gating and will help you create Facebook competitions that work.

Common Mistakes on Facebook

Common Mistakes on Facebook that Reduce Reach

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Getting people to see your organic posts on Facebook, relies heavily on your posts being remarkable enough to compel people to like, comment, share or click. If your post doesn’t meet one of these touch points, then the Facebook algorithm which uses these as beacons of quality content to share on users’ news feeds, will bypass it like last season’s frock at Fashion Week. Here are some common mistakes on Facebook I see brands make that affect their reach.

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Using Audience Insights for Successful Facebook Business Marketing

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One of the light bulb moments for participants in my Advanced Facebook course is always the Audience Insights section – one of those “don’t know what you don’t know” moments. Not only can Audience Insights be used for market research to understand your target market better and tailor your ads to niche audiences for more successful conversion, it helps you better identify audiences for successful Facebook business marketing.

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New Facebook Expat Targeting for Marketers

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Facebook has today announced a new targeting ability to help marketers reach people living abroad. “To help businesses reach people living abroad, today we’re announcing a new targeting feature that enables advertisers to reach the 92 million expats on Facebook.

Facebook topic data

Facebook Introduces Topic Data

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Topic data shows marketers what audiences are saying on Facebook about events, brands, subjects and activities, all in a way that keeps personal information private. Marketers use the information from topic data to make better decisions about how they market on Facebook and other channels, and build product roadmaps.

facebook marketing case studies

Facebook Marketing Case Studies: Cartner Capner Law

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In a ‘tough to love’ industry on social media, instead of trying to be “cool” or boring their audience with posts all about themselves on Facebook, Cartner Capner Law are creating relevant, interesting and informative content that’s engaging for their target market.

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Facebook Page Change: Removing Inactive Accounts from Page Likes

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A new Facebook Page Change has been announced, which will result in drops in page’s like count.

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New Update for Facebook: Ads Manager App

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Facebook has launched an Ads Manager App which gives you the ability to track ad performance, edit existing ads, edit ad budgets and schedules, receive push notifications and create ads from your mobile.

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New Facebook Updates: Product Ads

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Facebook has announced new product ads, which allows businesses to highlight more of their products, and advertise the right products to the right people.

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Facebook Image Upload Size for Newsfeed 2015

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There’s no doubt that images are powerful on social media, and in particular, increase your engagement rates on the Facebook newsfeed. Captalise on this by ensuring your images fill the length and width of posts on the Newsfeed, by using the correct correct Facebook image upload size when posting to the timeline and sharing links.