The latest facebook updates July 2015 including partner categories, cost per click measurements, and news feed controls.
In this interview with Jacqui Honeywood, director of B Brand, a social media and blogger outreach management service in Brisbane, Jacqui shares her key insights about the benefits of blogger outreach. She also shares some expert tips on how to do blogger outreach effectively. What do you think are the main benefits of brands working with bloggers? Phwoar, where do I start? Many businesses look to blogger outreach with the hope for more online exposure for their business (which they definitely receive) but it’s so much more than that. Working with bloggers gives brands an invitation to connect with that blogger’s audience. And not just connect, but to be personally introduced. It’s pretty powerful stuff really. A blogger’s audience is their own personal network and they’re mostly pretty protective of who they bring into that ‘circle of trust’ so if you’re a brand that’s been introduced, they’re receiving pretty valuable
Facebook have announced new tools for Facebook advertisement management to make ad creation and management simpler. “We revamped both Ads Manager and Power Editor to make it easier to create, optimise and monitor ad campaigns. Starting today we’re rolling out updated versions of both tools with simplified layouts and new features, so advertisers can get more value with less effort on each campaign.” The new versions of the tools are being tested by a small percentage of advertisers, and will gradually be expanded to all advertisers in coming months. [ Ads Manager Updates ] Continues to be the single destination for advertisers to create, edit and analyse Facebook ads Now features a streamlined layout that brings performance metrics to the forefront of the tool Advertisers can quickly reference how their ads are performing in the same environment where they create and edit them [ Power Editor Updates ] Larger and more functional