New Facebook Updates for August 2015
new Facebook updates August 2015

New Facebook Updates for August 2015

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Here’s a wrap up of the new Facebook updates from August 2015 you should be across as a brand page.

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Increase Facebook Followers with a Unique Selling Proposition

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Lately I have been thinking how Facebook pages can benefit from having a unique selling proposition, to not only give people a strong reason to follow them, but to build a community that engages with them for the long term.

marketing small business tips

Marketing Small Business Tips #SmallBizFestVic

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Key marketing small business tips from Small Business Festival Victoria’s ‘What I Wish I Knew Before I Started’ event at the Maribyrnong City Council.

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Quality Facebook Content Takes Time to Produce. Don’t Waste it.

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Quality content takes time to produce. Especially when it comes to Facebook and its algorithm. Don’t waste it. Check these four points before you hit publish to maximise organic reach.

CUPCAKE

#Episode1 #SocialMediaCrimeFightingChronicles

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I poured my third bourbon for the morning and studied the fly walking across my keyboard. An overly precise knock at the door broke the hot silence of the room. It always starts this way, and I knew just how it would end. “Mr. Spade?” She was in her mid-thirties, tall, confident and dressed as crisply as a 100 dollar bill – the type that runs the corporate factories downtown. And probably as comfortable with interpreting an analytics report as she is applying lipstick in the dark. I nodded wearily. As she moved towards my desk the shadows from the ceiling fan played across her face. “I… we… the people I represent have a small problem, Mr Spade.” And now we both do sister, I thought to myself. “There’s been an incident. A marketing co-ordinator we let go won’t give us back the only login details to our Facebook brand page.” Read the

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Latest Facebook Updates July 2015

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The latest facebook updates July 2015 including partner categories, cost per click measurements, and news feed controls.

New Update from Facebook

Lead Ads: New Update for Facebook

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There’s a new update for Facebook. They are currently testing lead ads to make it easier for people to fill out forms on mobile devices.

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How to do Blogger Outreach Effectively

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  In this interview with Jacqui Honeywood, director of B Brand, a social media and blogger outreach management service in Brisbane, Jacqui shares her key insights about the benefits of blogger outreach. She also shares some expert tips on how to do blogger outreach effectively. What do you think are the main benefits of brands working with bloggers? Phwoar, where do I start? Many businesses look to blogger outreach with the hope for more online exposure for their business (which they definitely receive) but it’s so much more than that. Working with bloggers gives brands an invitation to connect with that blogger’s audience. And not just connect, but to be personally introduced. It’s pretty powerful stuff really. A blogger’s audience is their own personal network and they’re mostly pretty protective of who they bring into that ‘circle of trust’ so if you’re a brand that’s been introduced, they’re receiving pretty valuable

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facebook advertisement management

New Tools for Facebook Advertisement Management

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Facebook have announced new tools for Facebook advertisement management to make ad creation and management simpler. “We revamped both Ads Manager and Power Editor to make it easier to create, optimise and monitor ad campaigns. Starting today we’re rolling out updated versions of both tools with simplified layouts and new features, so advertisers can get more value with less effort on each campaign.” The new versions of the tools are being tested by a small percentage of advertisers, and will gradually be expanded to all advertisers in coming months. [ Ads Manager Updates ] Continues to be the single destination for advertisers to create, edit and analyse Facebook ads Now features a streamlined layout that brings performance metrics to the forefront of the tool Advertisers can quickly reference how their ads are performing in the same environment where they create and edit them [ Power Editor Updates ] Larger and more functional

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Facebook News Feed Updates from F8 Algorithm

Facebook News Feed Updates from F8

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At the recent F8, Facebook Developers Conference, Chris Cox, Facebook Chief Product Officer along with Lars Backstrom, Facebook News Feed Engineering Director, give us a peek under the hood of how the 2015 News Feed works, and how they have humanised the algorithm to deliver “more of what matters” to people on their news feeds.

Action Gate to Run Facebook Competitions That Work

Action Gate to Run Facebook Competitions That Work

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Facebook announced last year that they were banning ‘like gating’ which means you can no longer ask people to like your Facebook page as a condition of entry for competitions. Instead of like gating, you are now being encouraged to ‘action gate’, which is to ask entrants to perform an action to enter. And action gating my friends, is far more beneficial to your page than like gating and will help you create Facebook competitions that work.

Common Mistakes on Facebook

Common Mistakes on Facebook that Reduce Reach

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Getting people to see your organic posts on Facebook, relies heavily on your posts being remarkable enough to compel people to like, comment, share or click. If your post doesn’t meet one of these touch points, then the Facebook algorithm which uses these as beacons of quality content to share on users’ news feeds, will bypass it like last season’s frock at Fashion Week. Here are some common mistakes on Facebook I see brands make that affect their reach.

audience insights facebook business marketing

Using Audience Insights for Successful Facebook Business Marketing

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One of the light bulb moments for participants in my Advanced Facebook course is always the Audience Insights section – one of those “don’t know what you don’t know” moments. Not only can Audience Insights be used for market research to understand your target market better and tailor your ads to niche audiences for more successful conversion, it helps you better identify audiences for successful Facebook business marketing.

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New Facebook Expat Targeting for Marketers

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Facebook has today announced a new targeting ability to help marketers reach people living abroad. “To help businesses reach people living abroad, today we’re announcing a new targeting feature that enables advertisers to reach the 92 million expats on Facebook.

Facebook topic data

Facebook Introduces Topic Data

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Topic data shows marketers what audiences are saying on Facebook about events, brands, subjects and activities, all in a way that keeps personal information private. Marketers use the information from topic data to make better decisions about how they market on Facebook and other channels, and build product roadmaps.

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