First Published on Blogger Connect by Gaynor Alder In our Blogger Outreach Expert series, we’re interviewing PR agencies about blogger outreach best practices to uncover what their clients think about bloggers. Is blogger outreach on their radars, do they understand the value of working with bloggers, are they willing to pay, do they consider smaller bloggers, and what is the future of blogging? Our first interview is with Michelle Hutton, CEO of public relations agency, Edelman. Edelman was awarded 2011 Australian Consultancy of the Year by the Holmes Report and leading marketing blog Mumbrella, and in 2012, the agency received prizes for Australian Agency of the Year from leading industry publications B&T, Mumbrella, CampaignAsia and Holmes Report. Q: Why does Edelman like working with bloggers? We’ve seen a seismic shift in the way consumers engage with the media over time and seen the influence of ‘people like me’ rise over the years.