Common Mistakes on Facebook that Reduce Reach
Common Mistakes on Facebook

Common Mistakes on Facebook that Reduce Reach

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Getting people to see your organic posts on Facebook, relies heavily on your posts being remarkable enough to compel people to like, comment, share or click. If your post doesn’t meet one of these touch points, then the Facebook algorithm which uses these as beacons of quality content to share on users’ news feeds, will bypass it like last season’s frock at Fashion Week. Here are some common mistakes on Facebook I see brands make that affect their reach.

audience insights facebook business marketing

Using Audience Insights for Successful Facebook Business Marketing

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One of the light bulb moments for participants in my Advanced Facebook course is always the Audience Insights section – one of those “don’t know what you don’t know” moments. Not only can Audience Insights be used for market research to understand your target market better and tailor your ads to niche audiences for more successful conversion, it helps you better identify audiences for successful Facebook business marketing.

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New Facebook Expat Targeting for Marketers

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Facebook has today announced a new targeting ability to help marketers reach people living abroad. “To help businesses reach people living abroad, today we’re announcing a new targeting feature that enables advertisers to reach the 92 million expats on Facebook.

Facebook topic data

Facebook Introduces Topic Data

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Topic data shows marketers what audiences are saying on Facebook about events, brands, subjects and activities, all in a way that keeps personal information private. Marketers use the information from topic data to make better decisions about how they market on Facebook and other channels, and build product roadmaps.

facebook marketing case studies

Facebook Marketing Case Studies: Cartner Capner Law

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In a ‘tough to love’ industry on social media, instead of trying to be “cool” or boring their audience with posts all about themselves on Facebook, Cartner Capner Law are creating relevant, interesting and informative content that’s engaging for their target market.

facebook page change removing inactive page likes

Facebook Page Change: Removing Inactive Accounts from Page Likes

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A new Facebook Page Change has been announced, which will result in drops in page’s like count.

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New Update for Facebook: Ads Manager App

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Facebook has launched an Ads Manager App which gives you the ability to track ad performance, edit existing ads, edit ad budgets and schedules, receive push notifications and create ads from your mobile.

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New Facebook Updates: Product Ads

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Facebook has announced new product ads, which allows businesses to highlight more of their products, and advertise the right products to the right people.

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Facebook Image Upload Size for Newsfeed 2015

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There’s no doubt that images are powerful on social media, and in particular, increase your engagement rates on the Facebook newsfeed. Captalise on this by ensuring your images fill the length and width of posts on the Newsfeed, by using the correct correct Facebook image upload size when posting to the timeline and sharing links.

Blogger Outreach Best Practices

Blogger Outreach Best Practices:: Edelman PR Interview

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First Published on Blogger Connect by Gaynor Alder In our Blogger Outreach Expert series, we’re interviewing PR agencies about blogger outreach best practices to uncover what their clients think about bloggers. Is blogger outreach on their radars, do they understand the value of working with bloggers, are they willing to pay, do they consider smaller bloggers, and what is the future of blogging? Our first interview is with Michelle Hutton, CEO of public relations agency, Edelman. Edelman was awarded 2011 Australian Consultancy of the Year by the Holmes Report and leading marketing blog Mumbrella, and in 2012, the agency received prizes for Australian Agency of the Year from leading industry publications B&T, Mumbrella, CampaignAsia and Holmes Report. Q: Why does Edelman like working with bloggers? We’ve seen a seismic shift in the way consumers engage with the media over time and seen the influence of ‘people like me’ rise over the years.

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Best Business Pages on Facebook: Austraflora Case Study

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[View the story “3 Things Austraflora Are Doing Right on Facebook” on Storify]

new updates for Facebook

New Updates for Facebook: Link Bait & Link Sharing

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[ New Updates for Facebook] Facebook have announced a new update to the algorithm: Today we’re announcing some improvements to News Feed to help people find the posts and links from publishers that are most interesting and relevant, and to continue to weed out stories that people frequently tell us are spammy and that they don’t want to see. Here’s the gist of the update: 1. Spammy Click Baiting is Out You know when someone writes a compelling headline without actually telling you what the article is about, and you know you’re being duped, but you just can’t help clicking through to find out which celebrity is pregnant? But when you land on the page, you feel annoyed because it wasn’t actually what you thought it was going to be about. (Kind of like your mum pretending spam was real ham for all those years.) Facebook, as does its audience,

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Hootsuite Hack for Twitter Images

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Do you use Hootsuite, but get frustrated when your Twitter images don’t embed and appear as a link when they’re published? Fear, not. There’s a trusty workaround. 1. Publish Your Image to a Dummy Account Within Twitter Create a dummy testing account in Twitter, specifically for the purpose of publishing and testing images. 2. Once published, click on the image Look for the pic.twitter.com/ link and copy it ready to paste into Hootsuite. 3. Open up Hootsuite and paste the link in your message Instead of uploading the image, you just paste the pic.twitter.com/ link.When Hootsuite publishes the tweet, it will now appear with the image embedded instead of a hyperlink.

   There’s a cloud of mystery in the Australian blogging industry about blog advertising rates. Bloggers are unsure how to set them, and on the flip side in an industry with no established guidelines, are brands just as much in the dark? Blogger Connect launched a poll to help dispel this confusion, and the results published in B&T are surprising.    

Disparity Between Brands & Blog Advertising Rates

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There’s a cloud of mystery in the Australian blogging industry about blog advertising rates. Bloggers are unsure how to set them, and on the flip side in an industry with no established guidelines, are brands just as much in the dark? Blogger Connect launched a poll to help dispel this confusion, and the results to date are surprising. We asked bloggers how many unique views they had before they started advertising, and brands what the minimum unique views a blog needs before they will advertise with them.

How to Manage Your Twitter Feed with Lists

How to Manage Your Twitter Feed with Lists

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So many people are not using Twitter lists to their full potential, and missing out on the amazing benefits to make your Twitter activity more efficient…. did you know you don’t have to follow someone to put them in a list? Got that? If not, don’t worry, you soon will as I’m going to show you how to use lists on Twitter.