From educating womankind on how to conduct casual sex without getting emotionally attached, why the quality of their life is dictated by the quality of their hair, liberating them from diets that are as futile as aging supermodels saying no to botox, help for the financially frivolous who’ll happily squander a week’s pay on a pair of shoes, surviving a break up without playing frisbee with his entire cd collection in front of oncoming traffic; to the ten commandments of shopping (including thou shall not shop with PMT), navigating the rollercoaster of hormones holding them hostage and what to do when they’re as flat as a day old pancake and wondering where the feck the maple syrup is, The Modern Woman’s Survival Guide is essential reading for women everywhere.

WHAT OTHERS ARE SAYING

Gaynor Alder simply oozes style and sophistication from the tips of her perfectly coiffed hair down to the heels on her fabulous shoes. Her writing is witty, insightful, intelligent, bang up to date and she certainly isn’t afraid to tackle the, ahem, trickier and more sensitive subjects faced by women in the year 2011. Tell your friends, tell your hairstylist, tell your beautician because this brilliant, beautiful blog is going to be around for the long-haul. And pssst, the utterly fabulous book will soon follow. You heard it here first.” Hazel Gaynor, Editor, Hot Cross Mum

Not since Mae West have we had a heroine as sharp-witted, brilliant and downright fabulous as Gaynor Alder. Her Modern Woman’s Survival Guide tackles subjects from serious to silly with such insightful wit that your abs will ache, enabling you to guiltlessly—and with Alder’s enthusiastic permission—skip your next spinning class. Pour yourself a nice glass of bubbly, swaddle yourself in a faux-zebra throw and dig into this delicious read” – Jenna McCarthy, Acclaimed Author of four books and Freelance Writer appearing in over 50 magazines.

The MWSG is testament to Gaynor’s ability to write succinct, witty, informative articles that pull on your heart strings, something all writers should aspire to. I’ve often laughed out loud at her quick quips and candour, and have found myself drawing the parallels between what Gaynor’s writing about and my very own life. In short – she gets women and writes about them, from her own experiences, in a way in which everyone could relate.” – Tammi Ireland, Journalist and Editor of Coveted Canvas

Gaynor is a jewel in the crown of literary brilliance. She has style, panache and an ability to connect with her market – very rarely achieved by many editors and writers. I have had the pleasure of working with Gaynor at The Modern Woman’s Survival Guide and am hoping to see this in print one day.” – Jessica Jane Sammut, Freelance Writer

As soon as I started reading extracts from The Modern Woman’s Survival Guide, I immediately fell in love with Gaynor’s open-hearted personal accounts on living, loving and dealing with the ‘everyday girl crisis’. Her humour is infectious, her stories relatable.” Kirsty Danby, Blog Follower

The Modern Woman’s Survival Guide could just be the Holy Grail to the greatest mystery that man has pondered since his banishment from the garden of Eden- the female psyche. To men throughout the ages, woman remains the most puzzling, alluring, complicated, breathtaking and frustrating spectacle he has ever encountered. Even more so this enigmatic creature handles everything life throws at her with elegance, grace, a bit o’ gumption AND does it in shoes that defy every engineering principle known to man. How does she do it? They turn to the virtual oracle of beauty and wisdom, Gaynor Alder. The resplendent Ms Alder takes a nail file and tweezers to the real issues facing many women today and rediscovers lost wisdom, timeless poise (and few rogue hairs in places that defy belief), to help today’s modern woman embrace her new social status as the queen of freakin’ everything . In doing so she just might educate a few curious male readers along the way…” – Phil Petrilli, Musician and Artist